Loungeface

Context — Loungeface is a beauty brand focused on storytelling through identity, requiring a balance between creative ambition and commercial reality. The scope included brand strategy, web design and development, motion, and out-of-home assets.

Contribution — I coordinated scope, timelines, and expectations across creative and business stakeholders, keeping both sides aligned without compromising the creative direction.

Outcome — The project delivered cleanly across brand, website, and campaign assets, with creative vision and commercial goals working in step.

You can see the website here