Museum of Australian Democracy at Old Parliament House

The Museum of Australian Democracy at Old Parliament House exists to make Australia’s democratic story relevant, accessible, and alive. The challenge was to express this mission through a contemporary brand and digital presence that respected heritage while engaging modern audiences.

MoAD set out to strengthen public connection to democracy by unifying its physical space, exhibitions, and digital touchpoints under a clear, confident brand identity. The work involved balancing historical significance with modern storytelling, across a broad mix of internal stakeholders and creative partners.

My Role

I supported delivery by helping translate strategic intent into clear, practical execution. I worked across teams to keep direction aligned, decisions grounded, and progress moving forward as the work evolved

My Role:

I supported delivery by helping translate strategic intent into clear, actionable execution. I worked across teams to maintain alignment, clarity, and momentum throughout the project.

What I Did

• Helped clarify priorities and scope early to align brand, digital, and content goals

• Supported collaboration across creative, technical, and institutional stakeholders

• Maintained momentum through iteration, feedback cycles, and changing requirements

  
  

Impact

The project progressed with stronger alignment and confidence, allowing teams to focus on delivering a cohesive brand experience that connects MoAD’s history, exhibitions, and digital presence into a single, contemporary narrative.