Strands Bondi launch campaign stands as an example of account management and creative leadership within a successful product launch. The team & I at Frost*collective were responsible for the campaign's ideation, creative direction, and overall project/account management.

The campaign focused on introducing Nere's Bondi collection, which blended fashion-forward design with practical functionality. By leveraging 90s nostalgia through pastel hues, the campaign tapped into emotional and cultural touch points that resonated with Nere's target audience.

In collaboration with Sam I Am Production and their photographers Benito Martin & Tobias Rowles, we worked to ensure seamless coordination between the client's vision and the final output. This included overseeing the creative process, managing client expectations, and ensuring that all deliverables were met on time and within budget.

The end result was a cohesive, impactful video and OOH campaign that not only drove awareness for the Bondi collection but also reinforced Nere's brand identity in the competitive travel and accessories market.